Design Your Own Bespoke Japanese Denim in Hiroshima
Unveiling the Artistry of Japanese Denim
Craft Custom Selvedge Jeans with Master Denim Artisans in Fukuyama
Craft your own custom Japanese denim in Fukuyama, Hiroshima — with exclusive access to the artistry behind world-renowned indigo tailoring. This immersive 3–4 day Hiroshima denim experience invites you behind the scenes of authentic Japanese craftsmanship to design and create your dream pair of jeans from start to finish.
Fukuyama
Upon request
3 ~ 4 days
2 ~ 4
Three Days in Japan’s Denim Heartland
- Craft your dream pair of custom-made Japanese jeans
- Enjoy exclusive, behind-the-scenes access to Fukuyama’s denim ateliers
- Work alongside passionate indigo and tailoring experts
- Learn traditional Japanese aizome dyeing techniques
- Personalize fabric, fit, stitching, and finishing details
- Enjoy the scenic natural beauty and regional cuisine of Setouchi
Inside Fukuyama’s Denim Ateliers
Prepare for an unparalleled journey into the very heart of Japan’s denim heritage.
While Okayama is the “birthplace of made-in-Japan jeans” and home to many famous brands (Momotaro, …), Fukuyama (Hiroshima) is a quieter, but equally vital, force in the industry. With Onomichi to the west and the Seto Inland Sea to the south, the region was known for Bingo Kasuri, a dyed cotton fabric, before transitioning to denim production after World War II.
Dive into the world of bespoke tailoring, choose from a range of selvedge denim fabrics and craft your dream pair of jeans with passionate experts. They will be here to guide you through each step of the process, from fabric selection to the final touch-up.
You will also experience the beautiful natural landscape and food of Setouchi with a stay in a traditional Japanese houses, which redefines the ryokan experience by blending contemporary elegance with centuries-old traditions.
Fukuyama & the Denim Tradition
Japan’s Quiet Denim Heartland
While Okayama claims the birthplace of Japanese denim, Fukuyama is its quiet powerhouse — rooted in the pre-war Bingo Kasuri cotton weaving tradition and home to selvedge artisans whose work rivals any in the world.
The Craft
Over 3–4 days, you select your selvedge fabric, choose your fit, and work directly alongside the artisans — stitching, dyeing, and finishing a pair of jeans built entirely around you. Nothing is pre-made. Nothing is rushed.
The Setouchi Stay
Between atelier sessions, you stay at Azumi Setoda — a converted historic merchant house on the Seto Inland Sea, where the pace slows and the region’s food and landscape become part of the experience.
Why Wanotabi
Fukuyama’s finest denim ateliers do not offer public workshops. These are working studios — access is by arrangement only. Wanotabi’s relationships with the artisans make the experience possible, and ensure your time with them is unhurried and entirely private.
What’s Included
- 3–4 day guided denim tailoring experience
- Exclusive workshop access in Fukuyama
- Expert guidance from skilled denim artisans
- Materials required to craft your custom jeans
- 3 or 4 nights in luxury ryokan or premium design hotel
What’s Not Included
- Transportation to Fukuyama (available upon request)
- Gratuities (optional)
